Branding & Web Design
Bakaliko Paparizos is a traditional grocery store dating back to 1952, focused on Greek products and carefully selected partnerships with producers. The new corporate identity was created to combine retro nostalgia with a more contemporary design approach. A vibrant palette of blue, yellow and red creates a dynamic image, while the signature cheese icon serves as a distinctive, recognizable visual element of the brand.


The new eCommerce platform was designed to bring the experience of a traditional grocery store online, combining the brand’s friendly aesthetic with a modern shopping experience. The website includes a dedicated online ordering section, organized product categories and interactive elements that make browsing quicker and more enjoyable.
